Privacy Policy

1. Introduction

ALC Ideas Ltd ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or contact us.

2. Information We Collect

We collect information that you voluntarily provide to us when you:

• Fill out our contact form (name, email, company, message)
• Send us an email directly
• Engage with us for business purposes

We use Vercel Web Analytics, a cookieless, aggregated analytics service provided by Vercel Inc. (acting as a data processor on our behalf). No cookies are set, and analytics records are not tied to your IP address or to any other identifier we control. Custom events fire on a small number of in-app interactions — search, CTA clicks, reading-depth milestones, filter selections, and theme changes. The properties recorded are limited to short app-defined identifiers (for example, which page or filter was used, or the slug of the article you were reading), plus counts and booleans. We do not transmit free text, form contents, or anything you type to Vercel Web Analytics.

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and requests
• Provide information about our services
• Communicate with you about potential projects
• Comply with legal obligations

4. Legal Basis for Processing (GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data on the following legal bases:

• Consent: When you submit our contact form, you consent to us processing your data to respond to your enquiry.
• Legitimate interests: To manage our business relationships and respond to enquiries.
• Legal obligation: Where required by law.

5. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, typically no longer than 2 years after our last interaction, unless a longer retention period is required by law or for ongoing business relationships.

6. Data Sharing

We do not sell your personal information. We may share your data with:

• Service providers: We use Formspree to process contact form submissions and Vercel Inc. to host the website and provide cookieless, aggregated analytics. Both act as data processors on our behalf.
• Legal requirements: If required by law or to protect our legal rights.

7. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Rectify inaccurate personal data
• Request erasure of your personal data
• Restrict processing of your personal data
• Data portability
• Object to processing
• Withdraw consent at any time

To exercise any of these rights, please contact us at info@alcideas.com.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption to protect data in transit.

9. International Transfers

Your data may be transferred to and processed in countries outside the UK. Where this occurs, we ensure appropriate safeguards are in place to protect your data in accordance with UK GDPR requirements.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

12. Complaints

If you are not satisfied with our response to any complaint or believe our processing of your information does not comply with data protection law, you can make a complaint to the Information Commissioner's Office (ICO):
https://ico.org.uk/make-a-complaint/